With formal marketing education from British Columbia Institute of Technology and extensive freelance and in-house experience, I combine creative execution with strategic digital marketing to create visually compelling, performance-driven paid social creative for consumer brands. I handle everything end-to-end, from strategy, concept and script through to final edit.

Most recently I produced in-house paid ad content for Kitchen Warehouse Australia across multiple product lines, generating six figures in attributed revenue with a 5.77x overall ROAS. Top campaigns exceeded 20x ROAS, the Wolstead Forma campaign drove multiple online sell-outs while it was live, and carousel formats I produced consistently achieved 5–6% CTR.

As a trained film and television actor, I understand performance, storytelling, and on-screen communication, which directly informs how I develop engaging, human-led content. My visual style is clean and considered, capturing moments and product features in a way that feels intentional.

As a marketer, I bring a strategic foundation to every brief, with campaign objectives, audience strategy, competitor research, and performance analysis shaping my work.

Based in Perth, Western Australia, I am open to in-house content creation, agency partnerships, and brand collaborations.