About Michelle
I am a Content Creator with a background in digital marketing, social media, and visual production. I specialise in creating high-quality paid social and branded content that blends visual storytelling with strategic, performance-focused execution.
My work is designed for social-first platforms, supporting brand visibility, engagement, and conversion through multi-asset content and creative variations tailored to different audiences and campaign objectives.
With formal training in digital marketing and marketing management at the British Columbia Institute of Technology, I bring a strong foundation in audience strategy, content planning, and analytics, combined with hands-on creative production across video and photography.
I am also a trained film and television actor, which strengthens my understanding of performance, narrative, and on-screen communication. This informs my approach to content creation, particularly in developing engaging, human-led social and paid advertising content.
Now based in Vancouver, I work on paid social content and brand storytelling projects that combine creative execution with strategic intent.