About Michelle

I am a digital marketing professional with a background in content creation, social media, and visual production. My experience includes creating high-quality branded content and social media assets that support brand visibility, engagement, and digital presence.

With formal training in digital marketing and marketing management at British Columbia Institute of Technology, I bring a strong understanding of audience targeting, content planning, analytics, and digital fundamentals, alongside hands-on creative production skills across video and photography.

Based in Perth, Western Australia, I am particularly interested in roles where I can contribute to content creation and social media delivery while continuing to develop my skills across broader digital marketing strategy and execution.

Marketing Competencies

Social Media

  • Social media strategy and platform management

  • Platforms: Facebook, Instagram, YouTube, TikTok, Pinterest

  • Content planning and campaign scheduling

  • Brand messaging and online engagement optimization

  • Audience targeting and platform analytics

Content Creation

  • Short-form video production and editing (Reels, Shorts, TikTok)

  • Photography for digital campaigns

  • Graphic post creation for social media

  • Copywriting for posts, captions, and email content

  • Visual storytelling and aesthetic curation for brand consistency

  • Editing tools: Canva, Lightroom, Capcut, iMovie

Digital Marketing & Analytics

  • SEO and paid search fundamentals (SEM)

  • Analytics and performance measurement for digital campaigns

  • Email marketing fundamentals

  • CRM and customer engagement basics

  • Media planning and budget allocation

Professional & Business

  • Business communication and professional correspondence

  • Understanding of organisational development and business structures

  • Basic budgeting, financial literacy, and reporting

Certifications

Google Ads Search Certification | Google

Content Marketing Certification | Hubspot Academy

Email Marketing Certification | Hubspot Academy

Social Media Certification | Hubspot Academy

Later Product Pro Certification | Later

Digital Marketing Analytics Simternship Certification | Stukent

Marketing Simternship Certification | Stukent

Social Media Simternship Certification | Stukent

Qualifications

Associate Certificate in Digital Marketing Strategy | British Columbia Institute of Technology

Courses Completed: Essentials of Marketing, Digital Marketing, Social Media Essentials, Social Media Strategies, Content Planning, Search Engine Marketing: SEO and Paid Search, YouTube Marketing, Digital Marketing Analytics, Media Planning and Buying

Qualification equivalent to an AQF Level 5 Diploma in Australia

Diploma of Marketing Management | British Columbia Institute of Technology

Courses Completed: Business Information Systems, Introduction to Organisational Development, Business Communication, Microeconomics, Essentials of Marketing, Professional Sales Skills and Customer Relationship Management, Business Mathematics

Complementary Qualifications and Training:

The following qualifications and training provide additional skills to complement my marketing expertise, including creative execution, on camera confidence, storytelling, product knowledge, presentation and styling.

  • Certificate III in Entrepreneurship and New Business | ABS Institute

  • Certificate III in Fitness | Australian Health and Fitness Federation

  • Diploma of Specialist Makeup Services | Perth College of Beauty Therapy

  • Certificate IV in Beauty Therapy | Central Institute of Technology

  • Film, TV and Commercial Acting | + 10 years of professional training & experience