Spec Campaign:

Digital Marketing

Sample marketing campaign demonstrating creative execution across social media and email channels.

This campaign is an evolving concept, with additional assets currently in development and being added over the coming days.

Campaign Summary

Caldera Estate is a fictional premium winery based in Yallingup, Western Australia. This spec campaign showcases digital marketing assets focused on strengthening brand positioning across digital touch points.

All assets use curated stock imagery to demonstrate layout, typography, and cohesive brand execution.

Overview

Increase brand awareness by 20% over 3 months through engaging social media campaigns on Instagram, TikTok, and Facebook.
Achieve 150+ email sign-ups via social media and email newsletter campaigns within a 2-month period.
Generate 50 clicks from social media and email CTAs to the Caldera Estate wine club sign-up page within 2 months.

Objectives

Adults (28–55) in Western Australia who seek refined wine experiences, weekend getaways, and local discoveries. They engage with curated, visually rich content and are likely to visit the estate or join the wine club.

Target Audience

Social Media

Instagram Grid Example

Instagram Story Example